This episode outlines key considerations for establishing yourself as a blogger -- the mindset, the key decisions, and considerations of how and what to write.
Michael Hyatt's book is called Platform: get noticed in a noisy world (Harper Collins, 2012).
Rachel Extance's post, 'How to create a content plan for your blog', is published on The Story Cave,
Henneke's post, 'Stuck in a blogging rut? Try these 17 ideas to spark a wave of creativity', is published on Enchanting Marketing.
Further ideas and references relating to the incubation of ideas are available on 'Incubating ideas for writing'.
This is the first episode in our occasional series on grey literature genres. If you've enjoyed listening to this episode, you might also enjoy our episode on writing emails.