The Grey Lit Café

Writing book proposals (III): good practice for authors

August 23, 2022 Anthony Haynes Season 2 Episode 15
The Grey Lit Café
Writing book proposals (III): good practice for authors
Show Notes

Anthony Haynes writes: In this episode, we provide constructive advice for prospective authors.

Dr Engy Moussa and I focus on good practice to boost the chances of eliciting a publishing contract.

Topics include: 

  1. defining your market(s)
  2. incorporating the potential for 
    1. export sales
    2. rights sales
    3. year-on-year sales
  3. identifying ways of reaching your market(s)
  4. positioning your book in relation to other products
  5. selling points: the need for your book and the benefits that your book will provide to readers

Related episodes

This is the third and final episode in a three-part series on book proposals. The previous two episodes both identify pitfalls that often prevent authors from producing effective proposals.

The episodes are here:

  1. Writing book proposals (I): 4 things not to do
  2. Writing book proposals (II): 5 common pitfalls


  • Sound production: Bart Hallmark
  • Music: from Handel's Water Music, courtesy of the United States Marine Band and Marine Chamber Orchestra
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About the publisher

This episode is published by Frontinus Ltd. We're a communications consultancy that helps organisations and individuals to communicate scientific, professional, and technical content to non-specialist audiences.

We provide

  • consultancy
  • mentoring
  • editing and writing
  • training

and work on presentations, bids and proposals, and publications (for example, reports and papers).

To learn more about services or explore ways of working together, please contact us via our website,

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