Anthony Haynes writes: On this podcast, we like to explore best practice in content development and content marketing. What does best practice look like? What mindset and processes are required to support its development - and, especially, to enable consistently high quality?
in this episode, we learn from a remarkable content producer, TREW Marketing. Our star interviewee, Lee Chapman (President of Trew) reveals what has made Trew so productive and has enabled them consistently to meet high standards.
In the process, the interview contributes to The Grey Lit Café's sustained exploration of what we consider to be an under-researched theme - the relationship between content marketing and grey literature.
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This episode is published by Frontinus Ltd. We're a communications consultancy that helps organisations and individuals to communicate scientific, professional, and technical content to non-specialist audiences.
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